Conceptual zine for GORE-TEX Brand

A conceptual zine created by IOU.STUDIO for GORE-TEX Brand, exploring Nordic weather conditions and the interplay between freezing temperatures and wind in natural environments. Showcasing customized 66°North garments by Wawa Print Shop with WINDSTOPPER BY GORE-TEX LABS technology.

Art direction and photography: IOU.STUDIO / Viktoria Hultman
Garment customization and design: Wawa Print Shop / Axel Wahl
Production: ABBY.WORLD / Noel Montti