IOU.STUDIO offers services and consultations within creative direction, art direction, photography and video direction. Simultaneously working on self-initiated projects and collaborations based on research and references curated to develop IOU.STUDIO.

Founded by Viktoria Hultman, whose portfolio includes clients such as Svenskt Tenn, Calvin Klein, Sneakersnstuff, Nike, Adidas and New Balance. After starting her career at the age of 21, she went on to complete a Bachelor of Fine Arts at Beckmans College of Design. While studying she co-founded the creative collective Gammastudion (2021), and was awarded Kycklingstipendiet at Guldäggsgalan 2022.