WORK BY IOU.STUDIO

Founded by Viktoria Hultman, whose portfolio includes clients such as Svenskt Tenn, Calvin Klein, Axel Arigato, Sneakersnstuff, Nike, Adidas and New Balance.

Music video for Moving On by DJ Beverage
Directed, produced, edited by Viktoria Hultman.
DoP: Simon Averin
Grade: Lydia Arvidsson Shukur & Simon Averin
Cast: Andrea Käding, Nateyo, Artin, Elias
Graphics: Ludvig Jonasson
Dance scene set design: Hektor Uhrström
Thank you Megha, Daniel, Snickeriet and Falsett Rental.

Campaign images for New Balance 1906
Direction and photography: Viktoria Hultman
Production: Sneakersnstuff
Assistant: Courtney Ramsay
Talent: Herve Mbete

A story about the 9 to 5 and the instant moment of summer. On repeat.
24-page zine published by IOU.STUDIO.

Art direction and photography: Viktoria Hultman
Talent: Sagal Hassan

All Alone single cover and Procrastinate EP cover by Alton

Art direction and photography: Viktoria Hultman
Management: Leon Parara

Campaign images for Nike
Direction and photography: Viktoria Hultman
Production: Sneakersnstuff
Assistant: Courtney Ramsay
Talents: Nisch Management

Apollo Parka for Gammastudion
Direction and photography: Viktoria Hultman

Teaser video for EP Procrastinate by Alton
Direction and photography: Viktoria Hultman
Management: Leon Parara