WORK BY IOU.STUDIO

Founded by Viktoria Hultman, whose portfolio includes clients such as Svenskt Tenn, Calvin Klein, Axel Arigato, Sneakersnstuff, Nike, Adidas and New Balance.

Zine for GORE-TEX Brand with Wawa Print Shop
A conceptual zine created by IOU.STUDIO for GORE-TEX Brand, exploring Nordic weather conditions and the interplay between freezing temperatures and wind in natural environments. Showcasing customized 66°North garments by Wawa Print Shop with WINDSTOPPER BY GORE-TEX LABS technology.

Art direction and photography: IOU.STUDIO / Viktoria Hultman
Garment customization and design: Wawa Print Shop / Axel Wahl
Production: ABBY.WORLD / Noel Montti

Music video for Moving On by DJ Beverage
Directed, produced, edited by Viktoria Hultman.
DoP: Simon Averin
Grade: Lydia Arvidsson Shukur & Simon Averin
Cast: Andrea Käding, Nateyo, Artin, Elias
Graphics: Ludvig Jonasson
Dance scene set design: Hektor Uhrström
Thank you Megha, Daniel, Snickeriet and Falsett Rental.

Campaign images for New Balance 1906
Direction and photography: Viktoria Hultman
Production: Sneakersnstuff
Assistant: Courtney Ramsay
Talent: Herve Mbete

A story about the 9 to 5 and the instant moment of summer. On repeat.
24-page zine published by IOU.STUDIO.

Art direction and photography: Viktoria Hultman
Talent: Sagal Hassan

All Alone single cover and Procrastinate EP cover by Alton

Art direction and photography: Viktoria Hultman
Management: Leon Parara

Campaign images for Nike
Direction and photography: Viktoria Hultman
Production: Sneakersnstuff
Assistant: Courtney Ramsay
Talents: Nisch Management

Apollo Parka for Gammastudion
Direction and photography: Viktoria Hultman

Teaser video for EP Procrastinate by Alton
Direction and photography: Viktoria Hultman
Management: Leon Parara